Why are online user comments important?
Increases user interaction with your site
When you respond to users' comments, whether positive or negative, you are actually communicating with them. This interaction makes the user feel closer to you and come back to you again. Also, your logical response to negative comments may change the mindset of a new user and eliminate the impact of negative feedback.
User feedback helps to improve SEO
Search engines, when they notice the number of comments at the top of your site page, conclude that users have associated with the content used on your site. It also shows that you are interacting with your site users. As a result, your SEO will improve. An article with a low number of words may have a higher status than an article with a higher number of words, the reason for this is the impact of users' opinions on the SEO site. As a result, user feedback can help you improve your site's position in Google.
User feedback and the number of users who like or share your content is also very effective on social media. If the interaction of users with your account on social networks is high, your post and content will also be displayed in Explorer. In the content of "The Impact of Social Networks on Website SEO" we have dealt with this issue in detail.
On the other hand, user comments cause new content to be generated and your content to be constantly updated. Content updates are very important to Google, and this can have a positive impact on SEO and site optimization.
source : https://chetorie.com/